How we think determines how we act.

Whether you're an educator, artist, entrepreneur, designer, student, change-maker or leader, your mindset determines how you problem-solve, innovate and take creative action.


These mindsets are how we approach opportunities to Make Good in the Neighbourhood™.


Einstein once said, "The important thing is not to stop questioning. Curiosity has its own reason for existing."  Creativity exists where this is awe and wonder. So ask questions. Explore different places.  Learn new things. Gain new perspectives. Curiosity makes sure you never settle for the status-quo. 

What is the thing that compels someone to make something new and share it with the world? Despite all the risks, fears and potential to fail? We call this creative courage. It's not just about boldness, but rises out of one's desire to participate, contribute, and experience their humanity to the fullest. 




"Empathy is about standing in someone else's shoes, feeling with his or heart, seeing with his or her eyes." - Daniel H. Pink. It requires setting aside assumptions. Adopting a beginner's mind. Immersing yourself in the other's experience. Noticing. Listening. Feeling. Learning. How we approach our work, be it design, art, innovation, business, politics, education or public service, must be human-centered.

Seth Godin says, "It's better to create it than talk about how perfect it could be."  We believe in making ideas real as quickly as possible, so you can test it, get feedback, and make it better. A bias towards action ensures your creative energy doesn't grow stagnant or become paralyzed by fear. Action builds up your confidence in making things happen.



A fixed mindset tells you that your abilities are carved in stone, as Carol Dweck puts it. It keeps you focused on proving yourself and avoiding failure. But, a growth mindset believes everyone can change and grow through application and experience. You can cultivate things like creativity and innovation by using failures and challenges as teachers. 

No creative act is really done in isolation. Even if you're the only one painting on the canvas, there are a myriad of relationships behind every stroke. To build off the old adage that we can go further together than alone, our ideas, and subsequently our creations, can go further when we involve others and allow that interaction to shape what we create. It's how anything we do can have a meaningful and lasting impact.


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